Integration Model Theory of Planned Behavior (TPB) and Technology Acceptance Modal (TAM) in Analyzing Muslim Interest in Donating through Digital Banking (BSI Ziswaf Sharing Application Study)
Keywords:
TPB, TAM, Donating, Digital BankingAbstract
In the current study, researchers want to know the effect of the Theory of Planned Behavior (TPB) and Technology Acceptance Capital (TAM) on Muslim interest in Donating through Digital Banking with the aim of sharing Ziswaf at BSI. This type of research is quantitative research with a survey method. The population of this study amounted to 55 people using the convenience sampling technique. Data analysis using Partial Least Squares (PLS) the object is some people in Medan. Based on the results of the research conducted, it can be concluded that the TPB and TAM variables affect the people of Medan to use oigital Banking. Digital Banking is expected to be able to provide comfort and trust for the people of Medan City as customers properly
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International Journal Of Global Economics and Finanance
Publisher: SBM Publisher
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© 2022
This work is licensed under a Creative Commons Attribution 4.0 International License.